Project Update - Cotswold Stonecraft

Simple, clean, visual, professional, responsive - these are all words that make it onto the mind map of web design objectives. Last week I completed a web design project for Francis Peters to showcase his stonemasonry work and give his business, Cotswold Stonecraft, an online portfolio. 

Francis+1.jpg

Our objective was to create an online area where potential customers can view examples of Francis' stonework, and contact him as a result.

Intelligent Design

I believe strongly in a web design model that empowers the client and limits dependency on the web designer. Why, I hear you ask? Surely dependency means greater need, and greater need means more money? A core value I hold is that business with honour is a win-win deal, but without honour is a lose-lose deal for both client and designer. My definition of honour does not involve forced dependency. With trust at the core of a professional relationship, the ugly glue of control is eliminated and you end up with happy, returning clients, who freely recommend you to new clients. 

Visual, visual, visual

We live in a world captivated by beautiful images, the upcoming generation are inspired by photographs of places they've never been, conditioned by advertising of products they crave - we are a visual generation. In short, images are now the invitation to delve deeper into the content of a great website. 

Build a website with images, and if necessary use words.

I have kept Cotswold Stonecraft as simple and as visual as possible, to ensure the viewer is focused on what is most important - the work itself!