3 Tricks to Optimise for SEO

As a relatively new business owner, SEO is one of the best FREE assets in my arsenal. I don’t know about you, but textbooks in school used to be my worst nightmare. Trying to take in all that information, not having any practical application - all theory - it drove me round the bend and tied my brain in knots. This guide, put together by Hubspot, is just up my street and exactly what I needed to take my understanding of SEO to the next level.

Simple, clear and practical, I think you’ll find the “Ultimate Guide to SEO” just what you’ve been looking for. As you will discover, Google understands text, not design. But fear not my visual friend, the art of professional web design is finding the perfect balance between visual and written content.

I want to share with you 3 quick tricks to optimise for SEO while keeping your visual readers happy.

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Trick #1: Banner Image + Overlay Text

All of those great photographs on your website that make your site look super cool… “What about them?” I hear you ask. Exactly, what about them? Google is blind to their appeal. The invisible Google robots that crawl your site only read text, which is why I encourage you to use a banner image with overlay text that Google understands (see example here). This little trick will keep your website in Google’s good graces.

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Trick #2. Keywords In Image Filenames

When you upload an image to your site, remember the filename of your image is just as important as the image itself. SEO understands the filename but it doesn’t understand the image. To increase your site’s visibility on Google search results, you must use every trick at your disposal, so think twice as hard about the content people don’t see - but Google does!

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Trick #3: Minimise Your Image Size

Google ranks sites in its search results based on performance, which includes page load speed. As a photographer, I use Adobe Photoshop to optimise my images before I upload them. A good typical size for a full screen banner image is 1500 pixels wide. Make sure you select the sRGB colour space because this also reduces the file size when compared to Adobe RGB colour space. So do your best to keep your pictures sharp and small. You don’t want blurry pictures on your site - it screams unprofessional and actually erodes trust between your viewer and your brand.

For more help with finding the perfect balance between SEO friendly content and visual design, I recommend you head on over to Hubspot to read the Ultimate Guide to SEO in 2018.